What's Growth Driven Design (GDD)?
Growth Driven Design (GDD) is a method of designing and building websites that are improved and refined over time, as opposed to carrying out a traditional one-time redesign project.
There are a lot of benefits to this type of production, including lower costs, better and longer functionality, and better SEO (Search Engine Optimization).
Have a project that you would like help on?
In GDD, we first focus on a website redesign with only the higher priorities implemented.
This saves a lot of time in getting your website live for the world to see, and it costs much less upfront than a traditional full website redesign.
The next design implementations are decided based on this data; what could make the site perform better in all of these areas? Deciding this way, factually, guarantees that we’re focusing time and effort on the right aspects to change and improve. Efficient, isn’t it?
The Awesome Benefits
As we continue editing and improving the website over time based on current design trends, user needs, and business goals, we continue running analytics and collecting more current data as to how the website is performing. The benefits to this constant care are endless.
You won’t need to commission yet another large-scale redesign after a few years, as you would with a traditional redesign, and therefore you’ll save yourself that huge cost. As your website is being constantly updated, your SEO is constantly working, bringing your site higher in search engine results and making it more visible to users. Also, we’re constantly making sure that your site is functioning correctly, and having a consistently working website with active updates builds trust in your customers as well as in your industry.