SEO Sucks For Single Page Websites
Do you have a single page website? Even if it looks amazing, your SEO undeniably sucks. We hate to tell you this after you sprung for it, but there is a bright side! Now you have the opportunity to have a great website that's capable of driving traffic.
Single page websites have been trendy, and we're now on the tail-end of that trend, but I'm still seeing them time and time again.
Here are a few reasons why you should think twice before going with a one page website for your business.
- Not Enough Content
- Bad User Experience
- Too Few Keywords
Not Enough Content
A single page website doesn't provide enough content, and this is bad for both users and search engines. Simplicity is often beneficial, but you don't want to skimp out on descriptive information that users need to understand what you're selling. For example, let's say we have a one page website, and we describe our website development services like this, "At Trail 9, we design and develop awesome websites." That's a fine first sentence, but by itself it doesn't explain why anyone should choose us over any other web development company. It leaves out what makes our services unique, and it creates a lot of unanswered questions. A website should be informative enough to answer all questions, not to leave its users with more confusion than they started with.
Single page websites also don't provide additional content for search engine indexing, like websites with blogs do. In today's world of websites, we need to keep generating educational content in order to be found by new people. Having a one page website restricts this.
Bad User Experience
Single page websites also aren't as structurally organized as standard websites are, and their user experiences are subpar. They usually use menus that, when clicked, allow users to jump to specific anchor points along the page. These can be frustrating and confusing to users trying to navigate the website. Many times, the page's code doesn't always line everything up properly, adding even more confusion to users. A website should be easy to use and have a clear, clean interface, which is difficult to achieve when everything is on a single page.
When planning a website, always think of your users. They're the ones that need to like it. Trending concepts aren't always the best design options, and neither are personal opinions from website owners or developers. To achieve positive results, all decisions need to be made based on what the target audience wants.
Too Few Keywords
The opportunity for keyword usage on single page websites is extremely limited. Better SEO results often come from optimizing keywords on different pages. On single page websites, all content and keywords are limited to one page, and a cocktail of content doesn't give a firm context for search engines.
Waste of Money
We conclude that one page websites are low-cost solutions upfront, but they're a waste of money in the long term. Eventually, they'll need to be restructured, and basically recreated, to achieve any decent results. We recommend having the proper website setup and configuration from the very beginning of the project. This way, you can avoid scratching your head six months after going live, wondering why your traffic is so low and why no leads are being generated.
Long story short: you pay for what you get, especially when it comes to single page websites.