What's Growth Driven Design (GDD)?

Growth Driven Design (GDD) is a method of designing and building websites that are improved and refined over time, as opposed to carrying out a traditional one-time redesign project.

There are a lot of benefits to this type of production, including lower costs, better and longer functionality, and better SEO (Search Engine Optimization).

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The Website

Keep it Simple Key

In GDD, we first focus on a website redesign with only the higher priorities implemented.

This saves a lot of time in getting your website live for the world to see, and it costs much less upfront than a traditional full website redesign.

The Data

Once the website is live, we assess the data, metrics, and analytics of how the site is performing in general, in terms of user engagement, in comparison with the business’s competition, and more.

The next design implementations are decided based on this data; what could make the site perform better in all of these areas? Deciding this way, factually, guarantees that we’re focusing time and effort on the right aspects to change and improve. Efficient, isn’t it?

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The Awesome Benefits

Best Site Medal

As we continue editing and improving the website over time based on current design trends, user needs, and business goals, we continue running analytics and collecting more current data as to how the website is performing. The benefits to this constant care are endless.

You won’t need to commission yet another large-scale redesign after a few years, as you would with a traditional redesign, and therefore you’ll save yourself that huge cost. As your website is being constantly updated, your SEO is constantly working, bringing your site higher in search engine results and making it more visible to users. Also, we’re constantly making sure that your site is functioning correctly, and having a consistently working website with active updates builds trust in your customers as well as in your industry.


  • I’m relatively new to DEF, but just wanted to follow-up with you to say thanks for all the support Trail 9 has provided. I was on a call earlier today with some folks tackling our digital media way-ahead and was struck by the fact that having such a professional and clean web presence really was one of the key things that actually got me excited about DEF to begin with

    I came to DEF as a dude who wanted to help, wanted to make an impact, and had no one else around in the local area. The work you and your team did in hosting, setting up and training DEF team members to update the website made a big difference, because I was able to discover other people, perspectives, and ideas that now are a huge part of how I spend my time.

    Jeremy McKoy, Marketing & Communications at Defense Entrepreneurs Forum
  • I enjoyed working with Mike Michalak and his staff of Trail 9. I can't compliment Trail 9 enough. I assume my project has taken a bit longer than Trail 9 likes to see, but in my case he was able to revamp my website, allow my company to get a stronger local appeal. I am very happy with the customer service from Trail 9. I enjoy the candor the Mike brings to the table. I am also grateful for his giving heart in the matter. I believe in paying for quality. So many times we work with people that just don't care and Trail 9 has a caring attitude. I would strongly endorse Mike Michalak and Trail 9.

    James Tudor, at Tudor Cleaning and Restoration
  • Our organization had the opportunity to work with Mike and Trail 9 when we completely re-designed our website. We could not have been more pleased with the service we received throughout the project or with the finished product itself. Mike really takes the time to listen to his clients and deliver what they want. He does not try to jam his visions down your throat, as has been our experience with other technical experts. From start to finish, his professionalism, expertise and customer service skills shone through. We would hire him again in a second and hope to work with him again in some capacity in the future.

    Sean Hayden, Assistant Director at The Institute for Career Development