Having a website alone isn’t the key to great results! Instead, it’s the ability turn your website into an inbound marketing machine. A website needs to perform, not just exist. Working with you, we’ll create an inbound marketing strategy that best fits your business.
Inbound Marketing Workflow
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In order to start making conversions, we need to attract the best audience for your business. First, we work with you to define your target audience, or your ideal customers. We want to attract their specific traffic to your online presence.
Once we know who we’re marketing toward, we create a strategy for bringing them to your website. This includes content writing, SEO (search engine optimization), and social publishing.
Next, we take the prospects we’ve attracted and convert them to actual leads. To do this, we create special content offers and exchange for visitors’ contact information. These can be ebooks, white papers, webinars, infographics, and more, as long as it’s valuable information for your prospects.
Your quality content offers, or Calls-to-Action (CTAs) as we call them, lead to landing pages with forms that prospects must fill out and submit in order to download their free offer. And, voila! The prospect has become a lead, and your sales team can follow up with them.
Now we've attracted our target audience and converted the right visitors into leads. But how do we transform a lead into a customer, and when is the right time to try?
To determine when and how to attempt a close, we use closed-loop reporting analytics and log all lead-based activity in a CRM (Customer Relations Management) system. We also use lead nurturing methods like email and marketing automation.
Finally, we continue to engage and "delight" our current customer base. We want them to be happy with your service, and our best reward is if they promote you in the future.
We ask your customers what they think by requesting feedback and offering surveys. We also keep an eye out on social media for your customers’ questions, comments, and reactions.
We can also provide special content and services for your customers that are specific to their interests and challenges.