Why SEO?

For your website to perform well and start making conversions, it first needs to be found. And for that, it needs SEO, or search-engine optimization.

The best SEO results take hard work and consistency. Relying on a single service like pay-per-click isn’t going to get you the best results; there are a lot of components that go into achieving those highest rankings.

In our approach, we make sure to first fully understand your business and goals. We then apply that information to every SEO decision we carry out. We want to make sure that your SEO captures your target audience.


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Step 1: SEO Planning

SEO search engine optimization coffee

First, we will perform a website analysis. From this, we will gauge how your website is ranking alongside your competitors. We will also understand your website's current strengths and weaknesses in being found, by both users and search engines. You will be provided with our professional report detailing your website's level of SEO efficiency.

We will then work directly with you to best understand your unique business, which will allow us to determine which SEO components will be most valuable for your website's performance.

Step 2: SEO Implementation

Next, we will take our plans and act on them, giving your website a complete SEO makeover.

We will put forth our full effort and expertise in implementing all of the updates your website needs to be its most effective, including design elements, content elements, structured data, and more.

SEO gears

Step 3: Training and Support

SEO map

We want to help you become an SEO expert. We will train you on everything you need to know to maintain your website’s SEO success over time. And, as the world of SEO is evolving rapidly, we will be available each month to mentor you.

We will provide you with monthly reviews analyzing your current SEO components and stratagies, and we will work with you to design the best game plan for the upcoming month..


  • I enjoyed working with Mike Michalak and his staff of Trail 9. I can't compliment Trail 9 enough. I assume my project has taken a bit longer than Trail 9 likes to see, but in my case he was able to revamp my website, allow my company to get a stronger local appeal. I am very happy with the customer service from Trail 9. I enjoy the candor the Mike brings to the table. I am also grateful for his giving heart in the matter. I believe in paying for quality. So many times we work with people that just don't care and Trail 9 has a caring attitude. I would strongly endorse Mike Michalak and Trail 9.

    James Tudor, at Tudor Cleaning and Restoration
  • Our organization had the opportunity to work with Mike and Trail 9 when we completely re-designed our website. We could not have been more pleased with the service we received throughout the project or with the finished product itself. Mike really takes the time to listen to his clients and deliver what they want. He does not try to jam his visions down your throat, as has been our experience with other technical experts. From start to finish, his professionalism, expertise and customer service skills shone through. We would hire him again in a second and hope to work with him again in some capacity in the future.

    Sean Hayden, Assistant Director at The Institute for Career Development
  • My company was in desperate need of a website makeover, after months of updates not being fulfilled by our previous web designer. I heard about Trail 9 through mutual acquaintances, and decided to get a quote. The pricing was competitive, and the results were superior. Mike guided us on web layouts and formats that loaded quickly, looked great from various devices, and gave us access to do light updates.

    Because my company is a freight forwarder, we needed some specialized tracking and EDI integrations added, which our customers helped to give feedback to guide Mike with developing a tracking tool. So far, our customers are very happy, and we have gained more business because of this. Our vendors are quite impressed and amazed at how charming and non-generic a freight forwarding website can be.

    Angeline Dixon, DTW Branch Manager at Global Team USA